To date, this campaign has been honored with 18 awards — but but i'm especially proud of being recognized for Best Use of AI. For this project, Framestore used AI to help de-age voices of Holocaust survivors - bringing their younger selves to life in a powerful, deeply human way. By casting Eastern European youth talent, we enabled these survivors to activate voice clones that reflected the exact regions they came from - restoring accents, emotion, and authenticity. It was a privilege to work at the intersection of technology and history, helping preserve these voices for future generations. Big thanks to TBWA\Canada and Liberation75 for their trust with this project. Congrats to all involved.
